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Privacy Policy

Privacy Policy

Last updated: Thursday, 21 August 2025

Introduction

Welcome. We respect your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data, tell you about your privacy rights and how the law protects you when:

  • you visit our website at rfm-analysis.io (regardless of where you visit it from) (“Site”);
  • you access our platform through our Site (“Platform”); and
  • we provide to you with our accounting and forecasting services through the Platform (“Services”).

The following are categories of individuals to whom this privacy policy applies to:

User: means any person accessing our Site or Platform.

Customer: means any individual, business or organisation, including their employees, agents or contractors, who is using the Services.

We reserve the right to change this privacy policy from time to time by changing it on the Site or by emailing you.

1. Important Information and Who We Are

Purpose of this privacy notice

This privacy notice aims to give you information on how we collect and process your personal data through your use of the Services, including any data you may provide through the Site or Platform when you are using our Services.

The Site and Platform are not intended for children and we do not knowingly collect data relating to children.

Controller

In relation to the provision of our Services, White Label Crowdfunding Limited (WLCF) is the controller and responsible for your personal data (collectively referred to as “WLCF”, “RFM-Analysis”, “we”, “us” or “our” in this privacy notice).

Contact details

White Label Crowdfunding Limited (UK Company Number: 08922471)
Name of data privacy manager: Daniel Rajkumar
Email: support@rfm-analysis.io
Address: 10-12 East Parade, Leeds, LS1 2BH

You have the right to make a complaint at any time to the ICO (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified…

  • Identity Data includes first name, last name and title.
  • Contact Data includes billing address, company address, email, telephone.
  • Financial Data includes debit and credit card numbers.
  • Accounting Data includes accounting information provided by you or your third-party accounting provider.
  • Transaction Data includes details about payments and Services purchased.
  • Technical Data includes IP, login data, browser, OS, device details.
  • Profile Data includes account reference, actions, preferences, feedback.
  • Usage Data includes info about how you use Site/Platform.
  • Marketing & Communications Data includes marketing preferences.

We also collect Aggregated Data … We do not collect Special Categories of Personal Data or criminal offence data.

3. How Is Your Personal Data Collected?

  • Direct interactions (forms, account creation, contact, feedback).
  • Automated technologies (cookies, browsing data).
  • Third parties (analytics, payment providers, accounting providers, public sources).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to…

Purposes include: register you, provide services, manage payments, manage our relationship, administer the Site, deliver content and ads, analytics, suggestions, testimonials.

Marketing

We strive to provide you with choices regarding certain uses…

Cookies and Pixels – We use cookies to track site usage and pixels to measure effectiveness. See www.aboutcookies.org for more info.

5. Disclosures of Your Personal Data

We may share your personal data with: administrators, third-party service providers (payment, IT, marketing), advisers, regulators, or in business transfers. All third parties are required to respect data protection law.

6. International Transfers

Some third-party suppliers are outside the EEA. We ensure protection via adequacy decisions, Standard Contractual Clauses, or informed consent.

7. Data Security

We have measures in place to protect your data and will notify you and regulators of breaches when legally required.

8. Data Retention

We retain personal data only as long as necessary for legal, accounting, or reporting purposes. Data may be anonymised for research/statistics.

9. Your Legal Rights

  • Access to information
  • Ensure accuracy
  • Right to erasure
  • Restrict processing
  • Data portability
  • Lodge complaint with ICO
  • Prevent direct marketing
  • Object to processing

Email: support@rfm-analysis.io to exercise rights. No fee required except if unfounded/excessive. Response within 1 month.