Clear insights.
Better decisions.
Stronger customer relationships.
A smarter way to understand your customers. Using RFM analysis, our software uncovers loyalty patterns, spots customers at risk, and helps you grow with focus.
Seamless Integration with Trusted Tools
Insightful Reports
Get clear, exportable reports that highlight loyalty, revenue shifts, and key customer segments in one simple view.
AI-Powered Insights
Turn numbers into narratives with optional AI explanations that make complex trends easy to understand and develop your business.
Frequently Asked Questions
Got Questions? We’ve Got Answers.
Your success starts with clarity. That’s why we’ve put together answers to common questions about customer insights and RFM analysis.
What is RFM scoring?
RFM stands for Recency, Frequency, and Monetary value. It’s a simple way to measure how recently customers purchased, how often they buy, and how much they spend. Together, these scores reveal loyalty and customer value.
Why should I use RFM instead of just sales totals?
Sales totals show how much a customer spent, but RFM highlights patterns of loyalty. For example, someone who spent a lot last year but hasn’t purchased in months is very different from a regular, smaller spender who buys weekly.
How does your software calculate RFM scores?
We securely connect to your Xero data, analyse your invoices, and assign every customer a recency, frequency, and monetary score. These combine into a dataset you can act on immediately.
Do I need to be a data expert to use it?
Not at all. The app was built to be simple and visual. Reports give you a clear snapshot, analysis charts let you dig deeper, and optional AI insights explain trends in plain English.
The story of your customers is already in your data.
Take the next step and transform information into clarity, action, and measurable results.